Making holiday cards the old-fashioned way

Students who like to do things the old-fashioned way using "slow technology" have created and hand-printed unique holiday greeting cards using a 1940s Vandercook flatbed printing press that was recently put back into service.

 

The press, which belongs to Professor Johanna Drucker, an information studies professor from the Graduate School of Education & Information Studies, made possible the revival of a printing-press program at UCLA last October. The program is a joint effort by Information Studies and Design | Media Arts.

 

On Saturday, Nov. 21, Drucker and students with UCLA's Horn Press, the publication group named for the former School of Library Service's first faculty member, Andrew Horn, held a holiday printing party at the Broad Art Center where students, alumni and friends joined together to produce holiday greeting cards on the vintage hand press.

 

The cards will be sold from noon to 1:30 p.m. during the week of Nov. 30 to Dec. 4 in the Information Studies commons, located on the first floor of the GSE&IS building. They will sell for $1.50 each, or four for $5. Proceeds will support Horn Press programming, including lectures, workshops, field trips and other printing projects. Horn Press aims to provide opportunities for education and hands-on experience in printing and the book arts on campus.