Optimists ad campaign captures can-do spirit
They are among UCLA's biggest game-changers, American icons who were grounded in the real world but had a genius for envisioning a better future and took us all there.
Now the stories of how they looked beyond conventional thinking, stood up against naysayers and broke barriers in the arts, sciences, athletics and other areas of human endeavor are the basis for a new national ad campaign that highlights the qualities that set UCLA apart from other universities.
