UC to launch YouTube's first university-run channel
On March 1, University of California Television (UCTV) will launch a new YouTube original channel, UCTV Prime, the first university-run channel to be included among YouTube’s new production partnerships with such recognizable brands as the Wall Street Journal, Madonna and TED.
Beginning March 1, viewers will be able to see the channel's inaugural effort, the first installment of a four-part documentary mini-series called "Naked Art," which explores UC's preeminent art collections. Featured will be UCLA's Franklin Murphy Sculpture Garden as well as interviews with the Hammer Museum's Cindy Burlingham and Photography Professor James Welling.
UCTV Prime’s programming will draw on resources from all 10 UC campuses, five medical schools, three national labs and other affiliated institutions. Each week, UCTV Prime viewers will hear from diverse voices and learn about the innovations, trends, issues and personalities that shape our world.
YouTube users can subscribe to UCTV Prime at www.youtube.com/uctvprime to keep up on the latest programs and browse related playlists populated by content from UCTV’s YouTube channel and other UC YouTube channels. The UCTV Prime website, will complement the channel with direct viewer engagement through related blog posts, viewer polls and other interactive features.
On April 6, UCTV Prime will debut a three-part series examining the obesity epidemic and spotlighting UC San Francisco researchers like Dr. Robert Lustig, whose 2009 UCTV video, "Sugar: The Bitter Truth," has become a YouTube hit with over 2 million views.
The channel will also feature "UCTV Prime: Vote," a recurring, 5-minute segment offering election analysis and commentary by UC faculty and experts, and "UCTV Prime: Cuts," another 5-minute recurring series reporting on research developments, entertaining events and interesting personalities on the campuses and beyond.
"With technology and viewer habits changing so fast, the whole nature of ‘television’ is evolving," said Lynn Burnstan, UCTV’s director. "We’re thrilled and honored to take part in YouTube’s ambitious effort to shape the future of the medium. Since UCTV’s beginning 12 years ago, we have continually developed new and innovative uses of television and, today, the future is more exciting than ever."
